Secondly, I learnt that designing the typeface is an arduous task that demands the designer to be clear , precise and consistent. I will probably be on the lookout next time for other Typefaces that are currently not popular in today’s society who knows, they could be the next big hit. This makes me question our own standard of art. Thus, although sometimes works may be excellent and ahead of their time, graphic design is intricately linked to society and their visual aesthetics may be undervalued if unappreciated in that time. This was interesting to me as it meant that a shift in society, culture, and the way we view visual aesthetics could have triggered the revival.
Two things I learn form the project was firstly, that some typefaces like the Baskerville were not appreciated in their time and only became popular much later.
I would say that through this group project, I understand the typeface Baskerville better now in terms of historical origins and anatomy. Shame to people who think that typefaces aren’t important! Not valuing these tiny things in life is not respecting life as a whole too. It created more awareness in me about the impact a typeface has on people, and I grow evermore conscious about typefaces, with a deeper knowledge and understanding about its underlying workings. Like the clothes we wear and the way we talk and walk, it is part of ourselves and part of life.
buying products, reading posters and flyers (and presentations). Everyday we are making conscious decision on using typeface in our daily lives i.e. I value presentations, as it is a chance to not only showcase what you can do as an individual but as a group, in terms of teamwork and leadership as well.Īnd all in all, our group did great, despite personal commitments and schedules, we got it right and well.Ībout the typeface Baskerville, one would realise its importance not only in its history, but also generally typefaces’ importance in our world at projecting ideas and translating messages. Also one thing I noticed, in any project or assignment, it is also a platform for us to practise other skills we have acquired over the years, be it video, acting, research and of course typo (which everyone is still trying to get to terms with). It was efficient to that extent, and I think when you got the ideas running, it was a straight forward case of executing it.
I felt that to some extent, we were kind of directionless, or rather, because we thought it was going to be a simple case of show-and-tell.īut, I guess people work best under pressure?Īlmost instantaneously, we got the ideas going on the same day, and everything was formulated at the same time. Personally, been taking the chill pill too often this year and I remember it was quite the wake up call with regards to our presentation.
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